Welcome IC Research

I.C. Research (Pty) Ltd Botswana is a research agency that is registered and incorporated in Botswana. Our services are geared towards providing our clients with market research and training solutions that are suitable for their markets as well as their organizational needs.

I.C. Research focuses on engaging only highly motivated and skilled personnel that share the passion of creating long-lasting relationships between clients and their customers. In partnering with strategic business players in the best marketing and research technology, our organization aims to go beyond just delivering what our clients require but provide insights that accelerate our clients in finding solutions for their businesses. Our organization is highly committed to providing actionable market research and training solutions of the highest integrity.

Our Services

IC Research provides an array of research services backed by a proficient team of experts.

Market Research

"Explore consumer insights with precision through Focus Group Discussions, Triads, In-depth Interviews, and Ethnographies. At ChatGPT, our tailored qualitative research provides a nuanced understanding of audience behaviors, informing strategic decision-making.".

Qualitative research

mainly Mobile Data Collection (MDC) unless otherwise requested by clients; Computer Assisted Telephonic Interviews (CATI), Computer Assisted Personal Interviews (CAPI). We also offer Paper Assisted Personal Interviews (PAPI).

Quantitative

Unlock quantitative insights with precision through surveys, data analysis, and statistical modeling at IC Research. Our tailored approach delivers precise market metrics, empowering strategic decision-making for informed and impactful outcomes.

Our Capabilities

I C Research has the capacity to collect data countrywide in both English and Setswana. We also have the capacity in handling nationwide projects from project scoping, proposal development, project inception processes, execution and reporting.

Quantitative Capabilities

Our other capabilities include questionnaire design and scripting for mobile data solutions on Dooblo Survey to Go and Survey CTO. We also provide customized mobile data collection solutions that are unique for the client and project.

Qualitative Capabilities

We have experienced moderators in both English and Setswana that have a broad experience in different research subjects. Where viewing is required we offer translation services (English, Setswana and Shona) for the reference team. This ensures that language is not a barrier for respondents to express themselves.

Research Applications

Development and Social Behavior Studies

Brand Audits

Brand Tracking Studies

Customer and Employee Satisfaction Surveys

Concept Testing (Communication and Products)

Feasibility Studies

Market Segmentation

Market Size and Share Survey

New Product Development Survey

Pre and Post-Campaign Research

Rebranding Survey

Our Technological Capabilities

Mobile data collection

Mobile data collection through tablets/smartphones - this helps to achieve cost and time efficiencies for our clients in comparison with paper-based implementation. This also ensures the highest data integrity.

Scripting for mobile data collection solutions

we have experience in scripting for mobile data collection. This is only done after final questionnaire sign-off from the client.

Geographic Information Systems

we have experience in Geographic Information Systems which is a very useful tool for data presentation and highlighting geographic differences in any research subject. Our expertise includes the generation of maps to better illustrate results.

Our Team

Team Leader: Rumbidzai Madzudzo - Head of Research and Training Currently pursuing a PhD in Business administration and possesses a Master Degree in Science, a BA in Humanities, Diploma in Marketing and a Certificate in Research Methodologies. She has worked in the Botswana research industry for the past 16 years with demonstrated knowledge and insights on several fields and the Botswana market in general. Research Executives

Our organization has 2 highly motivated research executives that assist with project management and execution. Field Supervisors and Enumerators Incredible Creations has a total of 3 field supervisors and a database of 25 enumerators that have capacity to collect data on a national scale. This team has capacity to capture data where required.

Strategic business partnerships

I.C. Research aims to partner with reputable global players in executing research studies in Botswana and Namibia. To date we have worked with leading research. This platform fosters the exchange of information. This ensures that industry players keep abreast with new technologies and findings.

Why us
  • Experienced project management team with a demonstrated track record of successful
  • projects at quality and a wealth of experience in successful execution of projects.
  • Strong implementation systems that ensure successful and timely project execution.
  • Highly responsive to client needs and query resolutions.
  • Demonstrated knowledge of the Botswana and Namibia markets and the fields we undertake projects in.
Quality control Assurance

I.C. Research adheres to the Market Research Standards code of conduct and guarantees all its clients that all the data that is collected is accurate and strictly confidential in accordance with the terms of reference stipulated by the clients. As such all personnel working on a project are trained and highly monitored during all phases of the project.

Quality Control Measures

Our quality control measures are tailored to each project we undertake. Our general quality protocols dictate:

  • Random Spot Checks
  • 30% field back checks
  • 30% field accompaniments
  • 100% questionnaire editing where paper questionnaires are utilized.
  • Rigorous quality checks on all data we collect.

Get In Touch

You can get in touch with us using any of the following platforms:

Email Address

[email protected]

[email protected]

Phone number

Rumbidzai Madzudzo:

+267 72-740-308, +267 73-900-169

IC Research

Elevate your market presence and stay ahead of the curve.

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Contact us

Plot 6397, Unit 3, Lejara Road, Broadhurst Industrial, Gaborone, Botswana.

[email protected]

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